Unfortunately, I think a lot of advertising comes from word of mouth these days, especially if you offer a service rather than a product. Products are easy enough to advertise that they practically sell themselves (granted you have a great product or are advertising a special). Services on the other hand; I think you can only toot your own horn so much & after a while it starts to lose its effectiveness. That’s when the advertising plug gets pulled, or scaled back. If only you could pay for word of mouth advertising!!
About the Author: Kathleen

Kathleen is the adventurous writer behind Life by Kathleen. After having her first child, she realised that she wanted and needed better relationships with her friends. Finding ways to improve those friendships, set and achieve her goals, all while juggling motherhood, a career in marketing and a household.