Unfortunately, I think a lot of advertising comes from word of mouth these days, especially if you offer a service rather than a product. Products are easy enough to advertise that they practically sell themselves (granted you have a great product or are advertising a special). Services on the other hand; I think you can only toot your own horn so much & after a while it starts to lose its effectiveness. That’s when the advertising plug gets pulled, or scaled back. If only you could pay for word of mouth advertising!!